News / HAL Debuts New Trade Promise and Redesigns Sales Department

Eva Jenner leads sales efforts to maximize cruise sales for travel partners

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Supplier: Holland America Line

Holland America Line’s sales team launched a new trade promise, Committed to Your Success, that pledges the cruise line’s commitment to providing the most comprehensive support to its travel partners and an exceptional cruise experience for its clients. The department will work to uphold the promise under the guidance of the sales leadership team comprised of key members of the sales team, led by Eva Jenner, vice president of sales.

Dedicated teams in the sales department were created to better support the unique business model of the cruise industry that requires customization and personalization. The teams are Strategic Accounts; Field Sales; National Account Sales; Trade Communications and Engagement; and Sales Planning and Development (Sales Intelligence, Sales Administration, Charter and Incentive Sales, Series and Wholesaler Sales and International Sales).

In addition to the newly created channel sales area, a new Strategic Accounts team was formed that reports to Sutter. Nate Burdulis and Tara Schreiner are senior managers, Strategic Accounts, and Amy Barnett is the senior sales representative, Strategic Accounts.

In addition to the restructuring of the department, Holland America Line is dedicating more resources to help travel professionals deepen their knowledge of the cruise line’s products and itineraries. New award-winning Holland America Line Academy courses and Specialist Training courses are designed to establish agents as experts in the brand, while the North America PartnerSHIPS Sales Seminar Series brings Holland America Line’s latest news and initiatives to its partners in-person and through webinars.

For more information, please visit GoHAL.com.

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