News / Holland America Line Launches New Website Design

Guests can easily make reservations and explore the Holland America Line experience

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Supplier: Holland America Line

Holland America Line has launched a completely reimagined website centered around a new, intuitive online booking process, easy navigation, bold images that capture the cruise experience and detailed information, making it an up-to-date resource for both consumers and travel professionals.
The focal point of the homepage is a new cruise search toolbar that allows visitors to easily select where they want to cruise, the port of departure, dates and cruise length. A top navigational menu is available to provide quick access to Holland America Line’s cruising destinations, onboard experiences, cruise fare offers and information for guests who already are booked.
Planning a Holland America Line Cruise is Easy
The new cruise-planning toolbar on the homepage lets guests select where, when and how long they want to cruise. The resulting cruise itineraries are displayed on a new page with the option of using additional deeper filters.
Once a cruise itinerary is selected, a new page displays the itinerary, stateroom options, ship details and activities on that particular cruise. The Itinerary tab shows the day-to-day route with an interactive map that breaks the cruise down by day and follows the journey showing ports and points of interest. Web users may opt for a traditional list view as well.

The Rooms tab compares accommodations and pricing, giving guests the ability to select their preferred location (forward, midship or aft). The cruise fare then displays, showing alternative cruising dates for rate comparison.

The Ships tab provides history and insight about the ship, while Activities showcases all of the great enrichment and entertainment experiences on board, including Explorations Central, America’s Test Kitchen, Lincoln Center Stage, B.B. King’s Blues Club, BBC Earth performances and more.
When all cruise selections have been finalized, the booking can be reserved through an easy check-out process and assigned to a travel professional if the user chooses.

Additional Homepage Features Give Access to the Holland America Line Experience
Visitors will be able to explore the additional features available on the homepage, which include:
• Current promotions
• Spotlight cruises
• Highlight video of the new website narrated by Ashford
• Links go directly to the pages that provide information about Holland America Line’s service and classic-style cruising
• About the more than 470 ports of call on the cruise line’s carefully crafted itineraries
•The onboard culinary experience, enrichment activities and entertainment. 
The development of the site experience will continue in the months to come to build out a robust site with information, visuals, interaction and easy booking tools.  
Currently, Holland America Line’s website can be explored in English, German, Spanish and Dutch.
For more information visit
Editor’s note:  Photos and introductory video are available at

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