The 'AmaMagna' will debut on the Danube in May 2019 and is being designed to push the boundaries with the line's most contemporary design so far
By: Annie Cicvaric
At the recent CLIA Cruise360 held in Fort Lauderdale, AmaWaterways’ Rudi Schreiner, Co-Owner & President, and Kristin Karst, Co-Owner & Executive Vice President, shared with Travelweek what can be expected in the near future from the cruise line, plus its recipe for success as it sails full steam ahead.
“When we first started the company, the Canadian market made up 25% of bookings. Canadians love to travel, they relate to Europe and are much more adventurous.”
First off, the line launched its newest ships, AmaLea in March. AmaLea and its sister ships AmaViola, Ama Stella and Ama Kristina are the first in the industry to offer a set of staterooms that connect with each other, with some staterooms offering a third bed. In the suite category, a sleeper sofa is included to accommodate a family of up to four people.
A partnership with Adventures by Disney spurred this idea. This partnership, which is now entering its third year, has proven to be very successful. Every year since its initial launch in 2016, AmaWaterways has witnessed double-digit growth with Adventures by Disney, with the family market being the driving force.
Next year will see the launch of AmaMora and AmaMagna (Schreiner’s dream vessel), as well as AmaDouro, the second ship on the Douro River. Newly added vessels will include more restaurants, both indoor and al fresco, along with multiple wine bars, “By 2019, AmaWaterways will boast 23 vessels. However, quality is more important than quantity, which has been the company’s formula since its inception,” stated Karst.
The ‘AmaMagna’ will debut on the Danube in May 2019 and is being designed to push the boundaries with the line’s most contemporary design so far. The vessel, while maintaining the same length as the other ships, will boast a width almost twice the size, will be a metre taller and will offer an exclusive ‘Danube-only’ itinerary. Along with exclusive docking and cutting-edge engineering, the AmaMagna will be energy efficient with LED lighting and will be self-powered by 10 smaller engines that have almost non-existent noise vibration. Bookings for this ship can be made now.
According to Karst, the “Douro itinerary is so popular that it’s quickly selling out and a second ship was needed to meet demand and inventory, which will soon be doubled.” The current Douro ship, AmaVida, offers a one-way itinerary from Porto to the Spanish border, while new ships will offer roundtrip itineraries from Porto to Porto, with Lisbon available for pre- and post-stays.
“The Canadian market has always been extremely important to us. It fits so well with the US market considering they’re both English speaking. When we first started the company, the Canadian market made up 25% of bookings. Canadians love to travel, they relate to Europe and are much more adventurous,” said Karst.
AmaWaterways’ cruises offer many included activity opportunities, providing clients with options so that they can be as passive or active as they like during their voyage. In 2016, AmaWaterways partnered with BackRoads, a bicycle and hiking tour company, in order to accommodate more active clients.
For additional information, please visit amawaterways.ca.